Linnea Zimmerman

The East End is a redevelopment of the Goodyear area of East Akron – creating an area to “Live, Work & Play.” We were given the opportunity to come up with a name for the redevelopment area along with a logo and branding. The logo has a retro edge that keeps with the history and tradition of Goodyear in Akron. Secondary logos enhance the brand while showing all the development has to offer: apartments, office space, restaurants, retail space and a hotel. After completing the brand standards guide, I art directed the extension of the brand into large outdoor signage, sell sheets, letterhead, presentation templates and a website.