KENT STATE ATHLETIC ADVANCEMENT MEMBERSHIP GUIDE AND DONOR CAMPAIGN
Athletic Advancement is responsible for donations and fundraising for the athletic department at Kent State University. We worked mainly with promoting The Golden Flashes Club that supported the student-athletes in every sport at KSU. Kent State wanted to use their school fight song and the line “Let’s go forward KSU” as the theme for this campaign. I presented several concepts for this along with a type treatment for the “Let’s go forward” that would eventually tag all the materials in the campaign. They decided on this concept that used movement angles and color overlays intertwined with bold circles that were used to pull out important information. I then took the established look, designed and art directed the extension of this campaign into many envelopes, donor request mailings, brochures, greeting cards, postcards, email blasts and a website.