KENT STATE ATHLETIC ADVANCEMENT
BUILDING CHAMPIONS CAPITAL CAMPAIGN
In an effort to improve the athletic experience, a capital campaign to build and enhance Kent State Athletics was initiated. We were asked to create a presentation folder that would be used during meetings with prospective donors explaining the naming opportunities and areas of improvement in the KSU initiative. Our creative team came up with the tagline “In Class. In Competition. In Life.” along with the Building Champions logo that drove all the graphics of the campaign. The folder was structurally designed to contain specific items: naming opportunities brochure, letterhead, business card, overview brochure and needed to accommodate up to seven brochures that discuss the specific improvements or upgrades to each area of Kent State athletics. These pieces needed to be designed with longevity in mind, being used for five to seven years. As part of this campaign, I also art directed the design of the campaign website.